I am a marketing professional, but equally passionate about technology. A keen student of technology's impact on culture and life in general, I find fodder in countless websites and journals littered around the Web. My professional interests revolve around digital marketing and I enjoy working in a fast-paced industry. Having grown up on computers and books, I just can't seem to get enough of both. I also try my hand at writing at times, but haven't ventured too far with it. For now.
I enjoy working in roles that sit at the intersection of business and technology functions, having full-funnel experience on digital channels through the Paid-Owned-Earned media framework for clients across industries. Have successfully built and led teams on the publisher/media owner, agency and technology sides of the ecosystem.
Areas of expertise include Digital Transformation & Strategy spanning Analytics, Data, Customer Experience, Personalization and Media.